Healthcare marketing's weird year w/ ReviveHealth's Stephanie Wierwille


Welcome to Unlisted, a healthcare and/or culture newsletter and/or podcast.

On today’s episode, I chat with Stephanie Wierwille, VP of Content at ReviveHealth. It was recorded on July 7, 2020.

But first, a fair amount of work I helped with went live last week. Check it out:

For Clear Skye (identity governance and admin tech):

For Healthify, two (2) blogs:

I would love to chat about any content projects you may have. Email me at

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Healthcare marketers are living in “The No Normal,” according to ReviveHealth.

Stephanie Wierwille, VP of Content at ReviveHealth, and I worked together during my time at Revive in Music City, USA. I always enjoyed discussing influencers and pondering life’s big questions with her, like how effective is snarky fast food Twitter marketing. I learned a lot from her and she was great to work with.

I wanted to speak with Stephanie about what she’s seeing in 2020 from a healthcare marketing perspective. We hit on a lot of topics including health inequity, digital transformation, and how healthcare organizations are adapting to messaging as the COVID-19 pandemic affects their communities and finances.

We also talk about the Facebook boycott and how marketers are discussing the movement. I mention a A Media Operator essay about the subject wherein I butcher Jacob’s analysis. Apologies all around but it’s worth a read.

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I would love to hear feedback on these episodes and the newsletter in general. Are you enjoying it? Any guests or topics you’d like to hear about? I’m all ears.

Thanks for listening and see you next time.

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